I recently published a book about how to be an effective public information officer (PIO) at a research institution. In the book, I say that “a PIO’s job is to make his or her employer look good.” This has ruffled some feathers, so I want to talk about it. So, do I really think that it’s a PIO’s job to make his/her employer look good? You bet. But let’s unpack what that actually means. As a PIO at a... Read more
ABOUT Matt Shipman
Matt Shipman is a science writer and public information officer at North Carolina State University, where he writes about everything from forensic anthropology to computer malware. He previously worked as a reporter and editor in the Washington, D.C. area for Inside EPA, Water Policy Report and Risk Policy Report, covering the nexus of science, politics and policy.
In his free time, Shipman runs a non-profit organization called the First Step Project that has nothing to do with science, plays guitar badly (but with enthusiasm) and keeps track of the juvenile humans who live in his house. You can follow him on Twitter: @ShipLives.
Shipman is also the author of The Handbook for Science Public Information Officers (2015, University of Chicago Press) and a contributing author to The Complete Guide to Science Blogging (2015, Yale University Press).
Anyone interested in hiring Shipman for freelance writing or editing projects can reach him at shiplives[at]gmail.com.
Matt Shipman: All Posts
A new report is highlighting a problem that has been apparent to reporters – particularly science and federal policy reporters – for years: the federal government generally makes it tough for reporters to talk to government scientists about work that is important to the general public. Why This Matters Here’s why this is a big deal: science is absolutely essential to understanding many of the most pressing issues that our society faces today. For example, global climate change is affecting... Read more
So, I wrote a book. It’s called The Handbook for Science Public Information Officers, and if you’re the sort of person who enjoys reading this blog, I have high hopes that you’ll find it useful and interesting. What was I thinking? I’ve spent the past three years writing about the practical aspects of science communication, on this blog and elsewhere. Somewhat to my surprise, a lot of folks were interested in what I had to say. It occurred to me... Read more
My list of pet peeves is pretty short. I can’t stand things that are misspelled intentionally (nothing should ever be “kwik” or “lite”). I don’t like rude people. And I can’t stand it when people talk about science communication as “dumbing it down.” Ugh. People usually use the phrase “dumbing it down” to refer to instances when someone who is writing or talking about science refrains from using jargon, as if the absence of jargon somehow changes the work that’s... Read more
I’m a public information officer (PIO) at a research institution. That basically means that I do public relations and media relations for a place that conducts a lot of research. And I love my job. Before becoming a PIO I spent more than nine years as a reporter, covering environmental policy issues for several “inside the Beltway” publications in Washington, DC. When I left reporting to become a PIO at North Carolina State University, I had very little idea what... Read more
I love science. And I want my kids to love science. But before they love it, I have to get them to like it. Luckily, this is pretty easy. My kids, like most kids, are drawn to insects, sharks, dinosaurs, horses and a wide variety of other critters. Fostering this interest in living things (or, occasionally, prehistoric things) has been a fun and easy way to encourage their interest in science. My plan is to parlay their fascination in animals... Read more
A few years ago, I wrote a long(ish) post on how to pitch story ideas to reporters without being annoying. A couple things have happened recently that make me want to add some new tips to the list. First, a reporter acquaintance of mine has been sharing some of the pitches she’s gotten lately which are particularly awful. And there are a lot of them. I won’t repeat the pitches, but I do want to highlight some of the mistakes... Read more
Journalism – including science journalism – has a long way to go in terms of increasing diversity. A 2013 article in Columbia Journalism Review reported that minorities make up less than 12.5 percent of newsroom staff – and only around 10 percent of newsroom supervisors. Earlier this year, I learned about the Journalism Diversity Project (JDP), which aims to boost newsroom diversity. To learn more about the project, I reached out to Emma Carew Grovum, one of the co-founders of... Read more
MIT’s Knight Science Journalism program (KSJ) announced April 13 that it will be providing financial support to the non-profit website The Open Notebook (TON). KSJ will give TON $60,000 under a one-year pilot agreement to support the site’s mission of helping science journalists sharpen their skills. TON is a great resource for science reporters, and science writers generally, so I reached out to TON co-founder Siri Carpenter to learn more about the agreement and what KSJ’s support will enable TON... Read more
Good reporters strive to write balanced stories, presenting all sides of a story in as unbiased a way as possible. But this can be controversial in science reporting if the overwhelming body of evidence suggests that one viewpoint is, well, wrong. For example, some people believe that global climate change is a hoax and that vaccines do more harm than good. But the vast majority of scientific evidence tells us that climate change is real and that vaccines offer enormous... Read more