PIOs

 

Why a TV Producer Created a Database for Finding Subject-Matter Experts

Posted 19 April 2016 by Matt Shipman

Editor’s Note: This is guest post by Stavros Rougas, a co-founder of Expertise Finder and a former producer at the Toronto-based current affairs program The Agenda with Steve Paikin. I recently heard of Expertise Finder and wanted to learn more about it. I figured that the fastest way to learn about it was to get the founder to explain it to me. To be clear, I’m not endorsing Expertise Finder, and have not been compensated in any way for running... Read more

How U.S. Reporters Are Using Facebook, Twitter

Posted 8 April 2016 by Matt Shipman

Social media are used to connect with people and share information, so it is not surprising that reporters are using social media platforms in their work – connecting with sources and collecting information are fundamental aspects of journalism. A recent paper offers insights into how, and to what extent, newspaper journalists are using Facebook and Twitter in their reporting. The paper, “Tapping Into a New Stream of (Personal) Data: Assessing Journalists’ Different Use of Social Media,” was published online April... Read more

A (Podcast) Conversation About Science Communication and Outreach

Posted 22 March 2016 by Matt Shipman

Want to hear me talk about some of the nuts and bolts of science communication? Now’s your chance. In autumn of 2015, PLOS launched a podcast series called PLOScast. The podcasts include periodic “Research Reading” roundups, as well as interviews on issues ranging from the future of scientific collaboration to open access publishing. Episode 8, which went online recently, was a conversation between me and Elizabeth Seiver, a science communication researcher at PLOS. The conversation was, naturally enough, focused on... Read more

What Reporters Can Do to Work More Effectively With PIOs

Posted 21 December 2015 by Matt Shipman

Note: This post first appeared on the Association of Health Care Journalist’s Covering Health blog. There are a lot of posts and stories out there focused on how public information officers (PIOs) can work more effectively with journalists, or that highlight extremely bad pitches aimed at reporters. I’ve written a few of them myself. But there are also things that reporters can do to work more effectively with PIOs. You don’t see many posts about that. A couple years ago,... Read more

What Is a Science PIO’s Job?

Posted 18 September 2015 by Matt Shipman

  I recently published a book about how to be an effective public information officer (PIO) at a research institution. In the book, I say that “a PIO’s job is to make his or her employer look good.” This has ruffled some feathers, so I want to talk about it. So, do I really think that it’s a PIO’s job to make his/her employer look good? You bet. But let’s unpack what that actually means. As a PIO at a... Read more

Reporters Are Having Trouble Reaching Government Researchers – and That’s a Problem

Posted 5 August 2015 by Matt Shipman

A new report is highlighting a problem that has been apparent to reporters – particularly science and federal policy reporters – for years: the federal government generally makes it tough for reporters to talk to government scientists about work that is important to the general public. Why This Matters Here’s why this is a big deal: science is absolutely essential to understanding many of the most pressing issues that our society faces today. For example, global climate change is affecting... Read more

So, I Wrote a Book

Posted 23 July 2015 by Matt Shipman

So, I wrote a book. It’s called The Handbook for Science Public Information Officers, and if you’re the sort of person who enjoys reading this blog, I have high hopes that you’ll find it useful and interesting. What was I thinking? I’ve spent the past three years writing about the practical aspects of science communication, on this blog and elsewhere. Somewhat to my surprise, a lot of folks were interested in what I had to say. It occurred to me... Read more

Three Reasons I Love Being a Research PIO

Posted 4 June 2015 by Matt Shipman

I’m a public information officer (PIO) at a research institution. That basically means that I do public relations and media relations for a place that conducts a lot of research. And I love my job. Before becoming a PIO I spent more than nine years as a reporter, covering environmental policy issues for several “inside the Beltway” publications in Washington, DC. When I left reporting to become a PIO at North Carolina State University, I had very little idea what... Read more

Old News Won’t Help You, and More Tips on How to Pitch a Reporter

Posted 21 May 2015 by Matt Shipman

A few years ago, I wrote a long(ish) post on how to pitch story ideas to reporters without being annoying. A couple things have happened recently that make me want to add some new tips to the list. First, a reporter acquaintance of mine has been sharing some of the pitches she’s gotten lately which are particularly awful. And there are a lot of them. I won’t repeat the pitches, but I do want to highlight some of the mistakes... Read more

New Resource Aims To Help Reporters Cover Genetics

Posted 5 January 2015 by Matt Shipman

Editor’s Note: This is a guest post by Robin Bisson. Bisson is a former staffer at the UK’s Science Media Centre, and is launching a similar initiative in the US that focuses solely on issues related to genetics and biotechnology. He describes the new initiative here. During the last few weeks I’ve frequently had two scenarios described to me. One: a scientist gets frustrated about the latest misinformation about their field playing out in the media, and would like to... Read more