PIOs

 

Grants: The Pros and Cons of Telling the World You Just Got Some Money

Posted 9 May 2013 by Matt Shipman

If someone just gave me a bunch of money, would you be interested? Probably not. That’s because when one person gets money it is not inherently interesting to anyone else. But when that money comes in the form of a research grant, there’s often a lot of pressure on public information officers (PIOs) to stir up interest among reporters. I am a PIO, and I struggled with this particular task for a few years before realizing that, sometimes, promoting grant... Read more

Thou Shalt Not: The Science PIO Commandments

Posted 25 March 2013 by Matt Shipman

Public information officers (PIOs) often have a bad reputation among reporters – and not without reason. Bad PIOs can be annoying, misleading, frustrating and whatever the opposite of helpful is. When I made the move from being a reporter to being a PIO, I made a list of commandments for myself. Some of these things are specific to PIOs who work on science-related issues, but most apply to everyone in the business. If some sound familiar, it’s because I’ve mentioned... Read more

Deciding Which Journal Articles to Promote

Posted 5 March 2013 by Matt Shipman

Public information officers (PIOs) write news releases and blog posts, which they pitch to reporters in hopes of convincing the reporters to write stories about, well, whatever it is the PIOs wrote about. As a PIO who covers a lot of scientific research, I do this too. I’ve been asked several times recently how I decide which research findings to promote, and which ones I (respectfully) decline to write about. That’s what this post is about. First off, when it... Read more

The Pros and Cons of Embargoes

Posted 26 February 2013 by Matt Shipman

Embargoes are a fact of life for many people in the science communication field. But a lot of people don’t know what they are, why some institutions require them and/or why some people don’t like them. In a scicomm context, an embargo is when a journal, researcher or public information officer (PIO) gives reporters a copy of a journal article before the article is published – but bars those reporters from releasing any stories about the journal article until it... Read more

Will the U.S. Get a Science Media Center? Maybe.

Posted 19 February 2013 by Matt Shipman

When a big news event happens, reporters are left scrambling to cover it. And when the big news event raises significant science questions, reporters are scrambling to find scientists who can answer them. For example, in the wake of the Fukushima disaster in March 2011, reporters with little or no previous experience covering science stories found themselves searching for experts on earthquakes, tsunamis, nuclear power and the health effects of radiation exposure, among much else. There’s a concerted effort under... Read more

Should PIOs Sit In On Interviews?

Posted 24 January 2013 by Matt Shipman

I recently had an interesting Twitter “conversation” about whether public information officers (PIOs) should be allowed to sit in on interviews between reporters and researchers. Some good points were raised, and I thought I’d talk about it a little here. In my opinion, there is no need for me to sit in on an interview between a reporter and a researcher. The researchers I work with are all grown men and women who are quite capable of handling themselves. Furthermore,... Read more

How to Pitch a Story to a Reporter (Without Being Annoying)

Posted 11 December 2012 by Matt Shipman

Part of a PIO’s job is to pitch stories to reporters. Done well, it makes reporters aware of research findings they’ll be interested in, which can lead to good news stories — making all of the relevant parties happy. Done poorly, a story pitch is spam that clogs a reporter’s inbox and makes it likely he or she won’t read your email in the future. So here are some ideas on how to do it well. (Note to reporters: this... Read more

SciComm Matters Because … Funding Agencies Say So

Posted 5 December 2012 by Matt Shipman

(Note: This post is part of an occasional series about why science communication is important.) Science is not cheap. Whether you want to do research on cancer, fruit flies or computer malware, you’re going to have to find someone to pick up the tab. In many cases, that benefactor is going to be a government funding agency. And funding agencies want you to tell the world exactly what you did with their money. How common is this? From the European... Read more

Why I Use the Word ‘Flack’

Posted 28 November 2012 by Matt Shipman

I’m a science writer, but I’m also a public information officer (PIO). That means I work in public relations (or media relations, anyway), so I often refer to myself as a “flack.” This startles some people and annoys others, so I thought I’d explain why I use the term. I never went to journalism school. My first interaction with the world of reporting was when I got a job after college in the production department of a news company. I... Read more

Oops: How to Recover From a Mistake

Posted 19 November 2012 by Matt Shipman

Assuming you are a human, you are going to make mistakes. But if you’re a reporter, blogger or PIO, those mistakes can be public. And embarrassing. So how do you recover gracefully, or at least with as little damage as possible to your reputation? Here’s the short answer: admit your mistake as early as possible; never make excuses; and do not make the same mistake again. The problem with excuses When someone makes a mistake, their first reaction is often... Read more